How’s That Name Change Working For Ya Macys?

willy-1We Midwesterners abhor change especially to our landmarks.  US Cellular Field is still Comiskey Park, The Macy’s Clock is still mentioned by the name Marshall Fields and now the unthinkable has happened.  Some obscure English Insurance company wants to change the Sears Tower to “Willis” Tower and are going through with it despite the uproar here in Chicago. 

Tell you what Willis why don’t you ask Macy’s how profitable their State Street store after they ripped the name Marshall Fields from the history books.  They will tell you they have suffered the worse shopping seasons since they did that. 

We Chicagoans think New Yorkers are foreign much less your Company Willis!  Don’t piss off a Midwesterner especially one with Chicago roots because your precious tower will be reduced to the Big Willy.


9 Responses

  1. Big willy is already taken…. seriously though – does it upset you that much? Everyone will call it the Sears Tower anyway, that or the “whatcha talkin bout willis tower”

  2. Nope it does not really upset me but I know quite a few Nort-Siders that this will burn their bisquits!

  3. Willis Tower? Yeah. Like that big shiny thing in Millenium Park is called Cloud Gate.

    I’m with ya on the Field’s thing too. I haven’t set foot in any Macy’s since the change. One of the more trivial things about the name change that really bugged me was in the t.v. ads announcing the change. They used the music “Dancing in the Streets” and they didn’t even use the well known lyrics “dancin’ in Chicago”. They sang “west coast” or something like that. So, they totally then snubbed someone they were pissing off to the max to begin with. Nice.

  4. Judy the Macy’s name change is awful. Macy’s lied to Chicago and said they would not change the name of the trusted landmark, but they did 3 short years later.
    Marshall Fields Green was a staple. I have not walked in any Macy’s store.
    It should stay the SEARS TOWER!!! The Willis Tower. Sounds like a new Die Hard Movie. Bruce Wilis comes to Chicago to save his own Willis Tower! Sears has not owned the Sears Tower in many years, but they new company did not change its name. Typical Brits, they do not mind that a National Icon will be called THE WILLY. Even the Brits use it for slang for DICK!

  5. I agree with everything you posted… How could anyone ever consider changing an icon??? If they lived here they would feel differently.

    A note on Macy’s… I have many customers talk about Macy’s and how it hasn’t been the same since it was Marshall Fields, they no longer shop the store.

    We try to tell our selves to be positive, try change because sometimes change is good. Well… sometimes change isn’t so good and what is working should be left alone.

  6. By the way, let’s all say a great, big Thank You to LL Bean for bringing green shopping bags back to Chicago!! Yea!

  7. You guys are all right on!

  8. Good Post. I searched the entire net for something like “How’s That Name Change Working For Ya Macys? Everlasting Flame”. Thanks a lot, it helped me out.

  9. Great article! I bet a lot of work went into this post.

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